Three numbers anchor everything: what you currently earn, what you need to earn, and what you want to earn.
Your Current Revenue
A note from LouiseStart with where you are right now. This is not a judgment, it is a starting point. Knowing your current number makes the gap to your enough number real, not abstract.
£
What your business generates right now
£
Your Enough Number
A note from LouiseMost service providers price based on what competitors charge, not what they actually need. Start here. When you know your floor, every pricing decision gets easier.
£
What you want in your pocket each month
UK basic 20%, higher rate 40%
£
Software, contractors, marketing, accountant, etc.
Savings, slow months, tax reserves
Holidays, school holidays, sick days
Your Goal Number
A note from LouiseYour enough number is your floor. Your goal is what you are building toward. A goal attached to something real is motivating. A round number floating in the air is just pressure.